Scott Palmer

Digital Marketing Director
FWV

Digital Strategy

Lead digital strategy for brand awareness, lead generation, consumer engagement, conversion and customer retention campaigns for small to medium sized businesses. Fluent in email marketing, social media marketing, search marketing, influencer marketing and programmatic display. Proficient in integrating public relations and influencer marketing into digital strategy.

Direct to Consumer

Tackle the retail shift to in-store and ecommerce direct to consumer marketing strategy. From driving local store awareness and traffic, to driving online retail traffic and conversion, focused on a customer centric experience based on their buying preferences. In this exciting time for DTC marketing, there's so much opportunity for brands of all sizes.

Retail Focus

Create awareness and conversion focused campaigns for brands focused on moving product through leading retailers such as Walmart and Amazon, as well as speciality retail stores and boutiques.

Roots in Raleigh

Born and raised in Virginia. Undergrad at Elon University. Work experience at The Washington Post, Bronto Software, Ignite Social Media and FWV. Based in Raleigh, NC, since 2008. Member of Holy Trinity Anglican Church. Located at the corner of Wilmington and Hargett at either FWV or the Morning Times Monday through Friday.

Slow Runner

Big fan of running on the 170+ miles of trails in Raleigh. Run with New Balance. Monitored by Garmin. Marine Corps Marathon finisher. Enjoy the perks of the outdoors.

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